Health Insurance industry in post reform B2C world

The federally facilitated exchanges and the defined contribution models will shift the business-to-business (b2b) focus towards business-to-consumer (b2c). In the consumer market the brands and the perception they create are the primary influencers in purchase decisions.

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Search Engine Optimization for Executives

If you own a business or you are an executive in the corporate world, chances are you may have heard the work "SEO" from your marketing department. Contrary to how SEO companies portray the difficulty of this task, the SEO or Search engine optimization is a relatively simple process.

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Business Marketting without a website

A good friend of mine asked me to write something about marketing a business on the internet without an expensive website or without a website at all. So, I am writing this post for the benefit of my friend and I am using a Car Detailing business as an example. Of course you can replace the car detailing business with whatever you like to market.

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