What Big Data Is and What It Isn't

Want to know what is Big Data? Consider this: since the beginning of time until 1993 the amount of digitized data humans created was about 5 Exabytes (5 billion Gigabytes), in 2010 we created 5 Exabytes in just two days, and in 2013 we are creating that same size in 10 minutes. Just thinking about what we can do with this information gives me goose bumps.

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Health Insurance industry in post reform B2C world

The federally facilitated exchanges and the defined contribution models will shift the business-to-business (b2b) focus towards business-to-consumer (b2c). In the consumer market the brands and the perception they create are the primary influencers in purchase decisions.

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SEO No Nos

There was once a time when search engine optimization used to be pure organic (home grown) and was usually done through unique quality content. Then came the SEO companies who introduced different gimmicks and tools to help temporarily and artificially achieve higher rankings. The SEO marketing industry epidemic caught on and now all of the "SEO gurus" are basically touting the same exact methods.

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