Search Engine Optimization for Executives

If you own a business or you are an executive in the corporate world, chances are you may have heard the work "SEO" from your marketing department. Contrary to how SEO companies portray the difficulty of this task, the SEO or Search engine optimization is a relatively simple process.

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SEO No Nos

There was once a time when search engine optimization used to be pure organic (home grown) and was usually done through unique quality content. Then came the SEO companies who introduced different gimmicks and tools to help temporarily and artificially achieve higher rankings. The SEO marketing industry epidemic caught on and now all of the "SEO gurus" are basically touting the same exact methods.

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