When Ludicorp launched the game Neverending, they had no idea that it would turn into the image app giant today known as "Flickr". All they wanted was to build a massive multiplayer game on a web platform which never took off (in a viral sense). Eventually they spotted this "image sharing" capability hidden within their app and spun it separately as FlickrLive. FlickrLive was a chat room application with a real-time photo exchange functionality.
